Twitter Wines for Charity
The big news in the wine industry this week is about the social network, Twitter. Twitter wines for charity and is getting into the wine industry by partnering with Crushpad and launching two wines on the Fledgling Wine label for charity. The chosen charity is Room to Read, a San Francisco-based non-profit organization that is focused on education and establishing schools and libraries for children in developing countries.
Fledgling Wine and Twitter will work with Crushpad to make a Pinot Noir and a Chardonnay. Five dollars from every $20 bottle sold will go to Room to Read. Room to Read is a wonderful charity that has already established over 700 schools and has supplied over 7,000 libraries with more than 5.7 million books.
The release date for Twitter’s Wine is planned for Fall 2010 because the wine is currently in the fermentation process, but you can follow news and updates at FledglingWine.Com, and of course Tweets on Twitter.
Twitter is really involved in the process. In later September, the Twitter team went to Crushpad to help sort the Pinot Noir grapes from Doctor’s Vineyard, and they posted the visit in this YouTube video.
It’s nice to see Twitter using it’s social networking power for a good cause while bringing new wine to the marketplace. It’s a win/win all the way around.
Cheers!